Pop Modular Display
Company: Betty Crocker
Packaging Design Challenge
Betty Crocker reached out to BoldtSmith packaging to design a modular POP display system that would be utilized for over 1,000 product SKUs.
Requirements
- Ensure multiple SKUs will fit
- Optimize for sturdiness without raising material costs
BoldtSmith Actions
- Find dimensions that work for varying products
- Consolidate the physical sizes of the products into the POP display form
- Ensure the POP displays are sturdy and not overusing material
Consolidated Display Systems
3 different base sizes
Pegs & hooks for different packaging types
Works for 1,000+ different SKUs

Industries Served

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Food & Beverage
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E-Commerce
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Industrial
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Furniture
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Consumer Packaged Goods
Our CPG experts have experience working both on the retailer side of the business and the product manufacturer side.
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