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Pop Modular Display

Company: Betty Crocker

Packaging Design Challenge

Betty Crocker reached out to BoldtSmith packaging to design a modular POP display system that would be utilized for over 1,000 product SKUs.


  • Ensure multiple SKUs will fit
  • Optimize for sturdiness without raising material costs

BoldtSmith Actions

  1. Find dimensions that work for varying products
  2. Consolidate the physical sizes of the products into the POP display form
  3. Ensure the POP displays are sturdy and not overusing material

Get StartedOptimize your
packaging now

Consolidated Display Systems

  • 3 different base sizes

  • Pegs & hooks for different packaging types

  • Works for 1,000+ different SKUs

Design SamplesSee the gallery!



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