Case study

Optimizing new product introduction costs


Manufacturing & assembly line


Shipping & packaging optimization

The problem

Brady enlisted BoldtSmith to help overcome a number of challenges with the packaging for one of their most popular handheld printer products. The project included:

  • A complete packaging redesign
  • Reduced material and freight costs
  • Better protection to aid in surviving small parcel shipping

Our approach

BoldtSmith’s team of expert manufacturing packaging engineers worked through a number of designs to meet the needs of this critical product.

Multiple packaging concepts were presented to the customer in the form of 3D renderings. Brady selected various concepts to pursue where packaging specifications and samples were created to verify performance and amount of cost savings.

BoldtSmith provided Brady with a detailed financial analysis to show the significant savings that would result from this new solution and opportunities for additional ROI.


BoldtSmith’s optimized shipping and packaging solution resulted in valuable ROI improvements to both their bottom line and sustainability efforts.



Reduction in material costs


Reduction in box size


Recyclable packaging solution