Graphic Design for New Product Launch
Company: Johnsonville
Packaging Design Challenge
Johnsonville Sausage teamed up with BoldtSmith Creative Director Ray Andrew on an exciting new product launch, the Johnsonville Sausage Strips.
Requirements
- Capture the eye in a competitive grocery store setting
- Maintain consistency with brand identity
BoldtSmith Actions
Over two hundred retail package designs were created, reviewed, researched, and evaluated for the best consumer response. Using proprietary methods helped ensure the most successful results upon launch. Due to client confidentiality, we are limited in what we can share about specific data and the processes used to select the final designs.
The Johnsonville Innovation Team led by Erik Falck is top-notch and we are glad to be a part of this new launch!
Brand Development
After creating hundreds of designs and evaluating for the best consumer response, the result is a package design that not only stands out on the shelves but also provides a memorable experience for the customer.
Over 200Retail package designs created
Reviewed, researched & evaluatedFor best customer response
Learn more about Johnsonville’s new Sausage Strips product line at their website.
Package Design Solutions
The reception of a new product is influenced by the colors, typography, photography or illustration and materials used in its packaging. BoldtSmith designers can both develop new customized packaging solutions and breathe new life into existing design styles.
Meeting with a retailer for a product line review? BoldtSmith Packaging can quickly create graphics and printed packaging samples. Get started with your new package design!
20 Alternate Package Design Options
Explore our gallery of some of the more unique options created and reviewed during the development process.
Industries Served
Military
BoldtSmith packaging engineers design, implement and audit military packaging following stringent testing standards with documented precision.
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MFG Assembly Lines
In a world of high-speed manufacturing and assembly lines, packaging must be designed to match the line's efficiency.
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Food & Beverage
Whether the customer is a brand on the store shelf or private labeling a product at a co-packer, we have experience in executing solutions at all levels within the food & beverage world.
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E-Commerce
Our Amazon A-pass certified consultants utilize modern technology in data recording devices, allowing us to create a testing protocol that is custom to our customers' specific supply chain.
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Industrial
Reducing product damage, freight and material costs are common goals we are tasked with when optimizing industrial packaging projects.
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Furniture
BoldtSmith Packaging works with assembled and knock-down furniture companies creating optimized packaging designs to drive down damage and packaging costs.
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Consumer Packaged Goods
Our CPG experts have experience working both on the retailer side of the business and the product manufacturer side.
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Get started - Optimize your packaging now!
Save on materials, freight, product damage and labor costs while promoting your brand with BoldtSmith package engineering.
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