Once a customer is attracted to a product, it’s important to retain their attention. With shifting trends and more competitors, brands must prepare and continuously produce with profitability in mind. Earning customer loyalty and recognition is at the forefront of retaining customers. By asking the right questions, BoldtSmith works with you to develop a unique branding profile.
Brand identity is becoming increasingly important to customers. Your brand identity is made up of what your brand says, what it values, how it portrays the product and how the brand makes them feel. Brand identity encompasses the personality of a business while giving a promise to customers. Brand marketing strategies start with recognizable brand designs. Developing your branding is the foundational strategy for establishing a relationship of trust and loyalty between consumers and your product. By asking the right questions, BoldtSmith works with you to develop a unique branding profile. Brand development strategies promote positive communication that can be extended across lines of products, POS displays and shipping materials.
It can be difficult to pinpoint and portray exactly what you want your brand to say. For example, when Johnsonville Sausage hired us for a new product launch, we created over two-hundred retail package options. Each one was carefully reviewed, researched and evaluated to find the best customer response.
We’ll help you set a uniform standard and provide a Style Guide for the visual elements that mark your individual product: logo, colors, fonts, sizing, etc. Brand design guidelines ensure that all materials present a consistent and recognizable image of your brand to stay connected with your target audience.